Connecting brands with communities that matter.
Through authentic storytelling, strategic partnerships and community-driven marketing, I help brands build meaningful connections with the people and cultures they want to reach.
Selected Work
CLWR Box Kit Glacier Shooting FW26/27
CLWR | Shooting Conception + Production 2026
Product and lifestyle campaign shot on the glacier for the FW26/27 collection. From concept development and production planning to content creation and campaign delivery.
CLWR × FRESK — Fab 4
CLWR | Shooting Conception + Production 2025
Video production featuring four young freeski athletes from FRESK Freestyle School. Concept development, production and campaign rollout built around authentic athlete storytelling.
CLWR — Box Kit Shooting FW25/26
CLWR | Shooting Conception + Production 2025
Content production for seasonal product launches across social media, retail and trade marketing channels. From creative direction to final campaign execution.
About
Season Collective
Season Collective is a boutique marketing consultancy helping brands build authentic connections through partnerships, storytelling and community-driven marketing.
Founded by Nico Hartmann, marketer, freeskier and Engadin local, Season Collective combines over eight years of experience across marketing, communications, partnerships and event activations for brands including Salomon, Blue Tomato and BLACKROLL.
With a strong network spanning athletes, destinations, events and industry partners, the focus is on creating work that feels genuine, relevant and rooted in real communities.
What I do
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From the first idea to final rollout, I develop campaigns and content designed to connect with people in a meaningful way. Whether product shoots, social campaigns or editorial storytelling, every project is built to feel authentic to the community it speaks to.
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Long-term ambassador programs, athlete partnerships and creator collaborations built on genuine relationships. The goal is not simply visibility, but credibility, community access and stories people genuinely care about.
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Some of the strongest campaigns happen when the right people come together. I connect brands with athletes, destinations, events and complementary partners to create collaborations with greater impact, shared value and stronger cultural relevance.
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From community events and product launches to industry gatherings and destination activations, I help create experiences that bring brands and people together. From planning and coordination to content and communication, every detail is considered.
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Strategic guidance for brands looking to strengthen their position, enter new communities or build more meaningful partnerships. Clear thinking, practical recommendations and solutions designed to create long-term value.
Let's work together
Have a project, partnership or idea in mind? I'd love to hear about it.
